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A year of inception
Founded in 1985 as the "Home Collection Service," Re:Nue, formerly "Red Shield Industries," began its journey at the former Nan Hwa Primary School. We collect donated goods from the public and corporate partners. Proceeds from the sale of these goods at retail and wholesale stores supports The Salvation Army's mission.
Early growth and expansion
In the early 2000s, Re:Nue relocated to 309 Upper Serangoon Road and expanded significantly. Key achievements include:
- Expanded donation network
- Diversified into wholesale
- Participated in regional humanitarian efforts
- Promoted social inclusion with partners like IMH & APSN
- Invested in IT for future growth.
A decade of transformation
2014 marked a new era of streamlined operations for Re:Nue. Smart devices and systems enhanced efficiency and sustainability, while increasing donation turnover and minimizing waste. With a flourishing business, Re:Nue expanded internationally, exporting goods to the Middle East and neighboring countries.
Present and future
- Rebranding exercise to create an identity that resonates with our community
- Relocation to JTC Defu for more automated workflows and greater efficiency
- Expanded donation network and retail shops
Re:Nue continues to seek stronger partnerships for sustainable impact.
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Store
Community
Partners
Lives
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Inclusive
We cater to diverse tastes, preferences and budgets while delivering goods at excellent quality. At the intersection of accessibility and individuality, there’s something for everyone in our wide collection of items.
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Passionate
We are dedicated to serving and fostering meaningful connections with consumers, donors, partners and the community.
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Caring
We care – about our consumers, employees, partners; about the broader community; and about the environment.
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Purposeful
We are committed to making a positive difference to the environment, to supporting and changing lives, and to inspiring change for a brighter future.
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Authentic
We stay true to our values, actions and personality, while embodying honesty and transparency with a touch of fun. We strive to build genuine connections with each individual, so that everyone feels valued.
Purpose & Mission statement
Re:Nue is the social enterprise arm of The Salvation Army with a heart for serving the community. At the core of what we do is a commitment to sustainability and uplifting lives. We channel our efforts into creating positive change by repurposing and reselling donations generously given by individuals and corporations. This not only reduces waste but also allows us to generate vital income that supports holistic care for those in need. With every item we receive, and every purchase made, partnering with The Salvation Army we are able to give back meaningfully – empowering beneficiaries and strengthening the community we serve with compassion and purpose.
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in his name without discrimination. Operating as a charity in Singapore for more than 88 years, The Salvation Army has helped a wide group of individuals and families in the society each year ranging from vulnerable children and youth, frail elderly, isolated migrant workers, ex-offenders, and struggling families and individuals.