Bukit Merah Family Store is open! Visit Us from Monday-Saturday 9am - 6pm
Bukit Merah Family Store is open! Visit Us from Monday-Saturday 9am - 6pm
Bukit Merah Family Store is open! Visit Us from Monday-Saturday 9am - 6pm
Bukit Merah Family Store is open! Visit Us from Monday-Saturday 9am - 6pm

About Re:Nue

As the social enterprise arm of The Salvation Army, discover how we meet community needs and protect our planet through sustainable goals.

1985

A year of inception

Founded in 1985 as the "Home Collection Service," Re:Nue, formerly "Red Shield Industries," began its journey at the former Nan Hwa Primary School. We collect donated goods from the public and corporate partners. Proceeds from the sale of these goods at retail and wholesale stores supports The Salvation Army's mission.

About-1
1985 • A year of inception
2000-2013

Early growth and expansion

In the early 2000s, Re:Nue relocated to 309 Upper Serangoon Road and expanded significantly. Key achievements include:

  • Expanded donation network
  • Diversified into wholesale
  • Participated in regional humanitarian efforts
  • Promoted social inclusion with partners like IMH & APSN
  • Invested in IT for future growth.
About-2
2000-2013 • Early growth and expansion
2014-2024

A decade of transformation

2014 marked a new era of streamlined operations for Re:Nue. Smart devices and systems enhanced efficiency and sustainability, while increasing donation turnover and minimizing waste. With a flourishing business, Re:Nue expanded internationally, exporting goods to the Middle East and neighboring countries.

About-3
2014-2024 • A decade of transformation
Present

Present and future

2024 and 2025 brought major milestones:
  • Rebranding exercise to create an identity that resonates with our community
  • Relocation to JTC Defu for more automated workflows and greater efficiency
  • Expanded donation network and retail shops

Re:Nue continues to seek stronger partnerships for sustainable impact.

About-4
Present and future
1985 • A year of inception 2000-2013 • Early growth and expansion 2014-2024 • A decade of transformation Present and future
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Re:Nue pillars

Store

Creating a fun and interesting thrifting experience, targeted at current customers and reaching out to younger, new generations who are interested in thrifting and repurposing.

Re:Nue pillars

Community

Our community comprises our volunteers, donors and store loyalty program members. Re:Nue strives to create purpose and engage with our community in a more personal and interactive way to encourage them to give, shop and feel part of doing good.

Re:Nue pillars

Partners

Our partners include corporations, shopping centres, condominiums and their respective management teams, schools and town councils. This program emphasizes their social responsibility (ESG programs), empowering good corporate citizenship for sustainability and environmental care and helping them become part of the overall circular economy.

Re:Nue pillars

Lives

Re:Nue supports the social welfare programs of the broader Salvation Army. As an organisation, we are committed to living by our values, caring for our community and impacting lives in a meaningful way.

img (2)
Re:Nue pillars

Store

Creating a fun and interesting thrifting experience, targeted at current customers and reaching out to younger, new generations who are interested in thrifting and repurposing.

right content (1)
Re:Nue pillars

Community

Our community comprises our volunteers, donors and store loyalty program members. Re:Nue strives to create purpose and engage with our community in a more personal and interactive way to encourage them to give, shop and feel part of doing good.

img (3)
Re:Nue pillars

Partners

Our partners include corporations, shopping centres, condominiums and their respective management teams, schools and town councils. This program emphasizes their social responsibility (ESG programs), empowering good corporate citizenship for sustainability and environmental care and helping them become part of the overall circular economy.

right content (2)
Re:Nue pillars

Lives

Re:Nue supports the social welfare programs of the broader Salvation Army. As an organisation, we are committed to living by our values, caring for our community and impacting lives in a meaningful way.

Our values

Guiding principles behind everything we do

  • Values_Inclusive
    Inclusive

  • Values_Passionate
    Passionate

  • Values_Caring
    Caring

  • Values_Pusposeful
    Purposeful

  • Values_Authentic
    Authentic

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Mission statement

To be highly regarded by the general public for excellence in delivery of a donation in kind service, which is sensitive and responsive to the needs of the community while meeting the welfare and funding needs of The Salvation Army.

The_Salvation_Army logo

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in his name without discrimination. Operating as a charity in Singapore for more than 88 years, The Salvation Army has helped a wide group of individuals and families in the society each year ranging from vulnerable children and youth, frail elderly, isolated migrant workers, ex-offenders, and struggling families and individuals.

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